MK Group Construction

Context

MK Group Construction has a great reputation in the construction space, and the company has over 20 years of experience. The company's original branding, messaging, and website was outdated and did not reflect their ideology. The style did not resemble an experienced construction company, so I refreshed the branding and redesigned the logo to build trust.

Previous logo

Refreshed Branding

Color palette

Typography

Redesigned logo

The Website

I used this new branding throughout the design of a new website.

Process

Before redesigning the website, I focused on strengthening MK Group Construction's visual identity. The existing brand didn't reflect the company's decades of commercial experience, so I created a more established, cohesive system that could carry across the entire digital experience.

Brand

I redesigned the logo in Adobe Illustrator, combining the MK initials with architectural forms to connect the company name directly to the work it does. The new identity replaces the previous red and black palette with forest green and gold, supported by charcoal, gray, and white.

Combined with the chosen typefaces, these elements create a visual system designed to communicate experience and credibility.

Website

Using the new identity as a foundation, I designed the website in Figma and Framer around the information prospective clients need most.

The home page establishes MK Group Construction's experience and capabilities upfront, while dedicated service pages highlight their work across gas stations, convenience stores, commercial spaces, and office buildings. Messaging around safety, quality, and cost reinforces the company's core values throughout the experience.

Build